PearlPoint Cancer Support has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners charities, families, businesses and individuals to transform how people think about, talk about and participate in the giving season. Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world. Taking place December 3, 2013 the Tuesday after Thanksgiving #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
